Nadin,
As a long-time user and current supporter of AVS products, please take this suggestion to heart...
Right or Wrong... Certain AVS media products are triggering various Anti-Virus scanner 'matches'. This is a fact. This fact makes current and future users nervous. This fact is costing you current and future customers. To be honest, I am also nervous about this, but continue to trust AVS.
From the information I gather, AVS is working hard to keep their packages registered with the many Anti-Virus Vendors. Excellent! I also realize that this is a moving target that depends upon users keeping their patterns updated, as well as new AVS releases changing those patterns and starting the AV registration cycle each release. Yes, it is a mess, but it needs to be done. Yes, you cannot control the many 'not-so-diligent' users out there... Support can be very thankless.
As I see it, AVS has two choices with respect to managing this Public Relations nightmare...
1) ignore, deny, hide, delete references, pretend it's the world's problem (which
seems to be the current protocol). This is certain to result in mistrust and lost
customers.
2) present the reality of the situation in a well-written FAQ and forum post. Just one will do. This
needs to address that AVS has a right to copy protect their work, and acknowledge that
the mechanism sometimes triggers the AV scanners. Then outline the steps that the user *must*
take to insure successful product use in concert with their AV software. Lastly, create a simple
form where users can submit their AV software version and brand, so that AVS can continue
to register your products with the many AV pattern databases.
I like your products, but based on the Google results for AVSmedia/Themida, many of the legit download sites are being put on the defense because of the *fact* that your products sometimes trigger AV scanner hits. Let your users know why, and I believe their decision to trust and patronize AVS will be much easier.
best wishes,
--mindsong